# Keeyu Investor Updates _Confidential — Keeyu Pty Ltd_ --- # April 2026 ## TalentPop channel partner signed. US$20M of obtainable revenue across 800+ US brands. > **April delivered the strongest set of structural signals Keeyu has produced. We signed TalentPop, the largest e-commerce customer service BPO in the United States, unlocking US$20M of obtainable revenue across 800+ US brands as our wedge into the market. Retail Fest delivered 10 ICP discovery calls and 3 channel partners off the back of live demos that consistently stopped people in their tracks. Contracted ARR grew from A$606K to A$705K, pipeline grew by another A$682K of fresh demand, and we are on track to reach A$1M ARR between June and July.** ## Who Is Keeyu Keeyu is the proactive CX standard for global e-commerce. We prevent complaints before they reach the helpdesk. **The market gap.** E-commerce post-purchase is the largest source of CX tickets. Brands stitch together up to 18 fragmented tools that catch problems too late. **Our purpose.** Prevent the failure before the customer ever has to say a word. Eliminate "where is my order?" from the e-commerce lexicon. **Our objective.** Build the foundations to scale to A$160M ARR in nine years through the proactive AI category and the Post-Purchase Operating System. **What we believe.** 1. Reactive helpdesks have peaked. CX dollars flow to prevention, not better triage. 2. Prevention requires unifying ERP, 3PL, carrier, IDP, and payments data. Helpdesks structurally cannot reach that layer. 3. Mid-market and enterprise Shopify brands will pay 10 to 30x helpdesk pricing for prevention because of measurable headcount and margin ROI. One customer cut their CX team from 18 to 8 and saved A$320K per year. --- ## April Was An Inflection Point Four signals landed in the same month: 1. **A distribution partner that gives us 800 US brands on day one.** TalentPop. 2. **A sales motion that runs without the founders.** Account executive Louise Linderoth closed three of four deals end-to-end. 3. **A customer base that now includes three publicly listed brands.** Step One (ASX), Briscoe (NZX), IM8 (NASDAQ). 4. **Twelve straight months averaging 18% MoM, with the last three months compounding at 46%.** Sustained growth that has accelerated since launching proactive AI for preventing helpdesk tickets. These are the signals investors look for to know a company has crossed from founder-led to scalable. They landed together. --- ## April Headline Metrics | Metric | Value | | --- | --- | | AARR + CARR | A$705K | | 3M Compound MoM | 46% | | 12M Avg MoM | 18% | | 12M YoY Growth | 625% | | Customers | 33 | | YTD Brands Signed | 14 | | Pipeline Value | A$1.07M | | Pipeline Deals | 36 | | ACV | A$21K | | Churn (19 months) | 0% | | NRR | 119% | --- ## TalentPop, Our Wedge Into the US TalentPop is the largest e-commerce customer service BPO in the United States. They have a deep reputation in the US e-commerce CX community and run customer service operations for hundreds of US brands. Signing them as a channel partner is the most significant strategic move Keeyu has made to date. The deal puts us in front of **800+ US e-commerce brands** on an **80/20 revenue split** with zero CAC. We estimate the obtainable revenue from this channel at **US$20M**. **The precedent is direct.** Six years ago, Gorgias signed a channel partnership with TalentPop. That partnership became the inflection point that took Gorgias past US$100M in ARR. The same pattern, the same partner, applied to a category that has now shifted from reactive triage to proactive prevention. **The founder's view.** TalentPop's founder told us that embracing Keeyu will ensure his business does not go the way of Blockbuster. He sees proactive prevention as the defining shift in customer service, not a feature his BPO can build itself. He has asked to **join Keeyu's advisory board** and support us in every way as we grow into the US. This is the wedge for our US launch and **Jevon's first 90-day focus** when he relocates to the US in July. Activating the TalentPop channel and building out the founding US team will define that quarter. The E-3 visa is in motion, the US entity is being established, and the first US Pod hires begin shortly. --- ## Louise Closed Three of Four Three of April's four closes were run end-to-end by our **account executive, Louise Linderoth**. Discovery, demo, MAP, terms negotiation, close. No founder in the room. This is the moment every founder-led company has to pass through. The sales playbook works in someone else's hands. The motion is repeatable. --- ## Three Publicly Listed Customers With **Step One** signed, Keeyu now serves three publicly listed customers across three exchanges: - **IM8** (NASDAQ) - **Briscoe** (NZX) - **Step One** (ASX) Listed companies have the most rigorous procurement, governance, and risk processes in the market. Three of them have signed Keeyu. That is direct evidence we are not capped at mid-market. Enterprise is approving. --- ## April's Four Brands - **Step One.** ASX-listed footwear brand. Our third listed customer. - **Razorback 4x4.** Australian DTC. Account executive Louise's first close. - **Linden Cook Design.** Closed in a single call. Onboarding 18 May. - **Petzyo.** Multi-warehouse pet food brand. Exactly Keeyu's lane. --- ## Retail Fest: Pull, Not Push We sponsored a stand at Retail Fest and chose live demos over pitch decks. The result: - **10 discovery calls** booked with brands matching our ICP. - **3 channel partners** engaged. - **Inbound recognition** from operators who had already seen Jevon's LinkedIn content and approached the stand to learn more. The reaction every time we showed live detection, automated resolution, and natural-language workflow building was the same. Gobsmacked. Six months of founder-led content is compounding. The market understands the category the moment they see it. --- ## Product: Compressing Three Constraints April's product work was about removing the three biggest constraints on growth: **time-to-onboard, time-to-build, and time-to-value**. **Time-to-Onboard.** Onboarding currently takes 10 to 20 days. The team has built a path to roughly **one day** through a white-glove express service that auto-collects credentials, automates configuration, and ships triggers within five minutes of app install. About 40% of contracted ARR is currently in onboarding. Compressing this is the single highest-leverage GTM lever we have. **Time-to-Build.** Workflows that took weeks now take **minutes**. A CX manager describes the outcome in plain English and Keeyu builds, connects, and deploys the automation. **Time-to-Value.** Keeyu's commercial model is built on demonstrable economic impact. Pricing scales with order volume. During the sales process we draw up the ROI directly: ticket reduction translates into a ticket-cost reduction (volume × cost per ticket), helpdesk operating cost falls as resolutions automate, and customer lifetime value lifts as broken experiences are prevented. **Keeyu measures and tracks every one of those metrics in real time inside the platform.** Tickets prevented, time saved per resolution, helpdesk cost avoided, retained revenue from prevented churn, all visible to the customer as it happens. The ROI we sell on is the same ROI the customer can verify any day of the week from inside the dashboard. This is selling on observed value, not promised value. **New hire: Head of Product Innovation.** The platform is moving from ticket prevention to helpdesk replacement to a full agentic post-purchase OS. We brought on a senior product leader in April to expedite shipping at the velocity that trajectory demands. --- ## Pipeline & GTM - 36 active deals worth A$1.07M. - April added **20 new prospects** worth **A$682K** in fresh pipeline. - Demo target: 12. Achieved: 9. - AE-sourced now 52% of pipeline. Trade Show emerging as a new attributable channel via Retail Fest. - Latest cohort ACV: A$19K, up from A$12K in January. About 40% of contracted ARR is currently onboarding over the next 60 days. Converting that contracted ARR to live ARR faster is the single biggest revenue lever we can pull, and Express Onboarding is built directly to do it. --- ## What's Ahead - **A$1M ARR between June and July 2026.** Tracking on pipeline, ACV, and onboarding velocity. - **Express Onboarding live** across the contracted-but-not-live cohort. - **TalentPop activation.** First US brands routed through the channel. - **5 design partners signed** for the Replace-Helpdesk build. - **SOC 2 Type II evidence collection** underway. Board of Directors Charter signed in April. - **Jevon's US move kicks off in July.** --- _April broadened the compounding. A US channel wedge. Three publicly listed customers. A sales motion that scales beyond the founders. The next stage of Keeyu has begun._ [Jevon Le Roux](https://www.linkedin.com/in/jevonleroux/), CEO & Co-Founder, ex-CEO P.E Nation, ex-MD SurfStitch [Tahir Rauf](https://www.linkedin.com/in/tahirrauf/), CTO & Co-Founder, ex-CTO P.E Nation, Woolworths, Mastercard [Tracy Godtschalk](https://www.linkedin.com/in/tracy-godtschalk-834330292/), CXO & Co-Founder, ex-CXO P.E Nation, APG&CO --- # March 2026 ## ARR surged 50% to A$606K. Five deals closed including Puma and Boardriders. > **Contracted ARR surged 50% in a single month to A$606K. We closed five deals including Puma, Boardriders (Billabong, Quiksilver, Roxy), The Oodie, Elliatt, and Okanui. In three months we've closed 11 deals worth A$371K in new ARR. Customer count is now 29, churn remains at zero after 18 months, and NRR hit 108%.** ## Who Is Keeyu Keeyu helps e-commerce brands prevent customer complaints before they happen. **The Problem:** One in five online orders breaks silently after checkout. Responsibility fragments across carriers, warehouses, payment providers, and returns platforms, and the only fix today is human labour chasing problems across disconnected systems. **The Solution:** Keeyu sits above the entire post-purchase stack and monitors every order in real time. When something breaks, Keeyu detects and resolves it across systems before the customer ever knows. **The Big Vision:** Ticket prevention is the wedge, helpdesk replacement is the expansion, and the post-purchase operating system is the endgame. Brands will run commerce on Shopify, messaging on Klaviyo, loyalty with Yotpo, **and everything after the buy button on Keeyu.** **Our Mission:** Eliminate "where is my order?" entirely. Helpdesks manage tickets. Keeyu prevents them. --- ## The Market Globally, A$75 billion is lost every year to teams manually chasing broken orders across fragmented systems. Behind that sits A$213 billion in silent post-purchase churn: customers who leave and never come back because their experience broke after checkout. Keeyu replaces that manual labour at a ratio of up to 1:10 while preventing the churn those employees were never able to stop. That ROI case is driving our pipeline, our ACV expansion, and our close rate. --- ## March Headline Metrics March was our strongest month since launch. Five new deals closed, including two globally recognised brands. ACV has tripled since January, from A$12,000 to A$35,000, driven by the tiered packaging and automation modules we shipped in February. | Metric | Value | | --- | --- | | Contracted ARR | A$606K | | MoM Growth | 50% | | Pipeline Value | A$953K | | Customers | 29 | | Churn (18 months) | 0% | | NRR | 108% | --- ## Three Months of Compounding Growth Since January, we have closed **11 deals worth A$371K in new ARR**, growing contracted ARR from A$228K to A$606K. That is 2.7x growth in a single quarter. | Month | ARR | Deals Closed | MoM Growth | | --- | --- | --- | --- | | January | A$228K | 1 | — | | February | A$404K | 5 | 77% | | March | A$606K | 5 | 50% | This is not a spike. The pipeline, close rate, and ACV expansion are all trending structurally higher. --- ## Marquee Wins ### Boardriders — Billabong, Quiksilver, Roxy One of the world's largest action sports companies, operating three globally recognised brands across ANZ e-commerce. Boardriders brings multi-brand, multi-warehouse complexity — exactly where Keeyu's cross-system orchestration delivers the most value. This is our strongest brand-name validation to date. ### Puma Global sportswear brand running ~20,000 orders per month on Salesforce Commerce Cloud. Puma's pain points — slow returns, reactive CX, zero real-time visibility across systems — are textbook Keeyu. The business case showed a 4x ROI with payback under three months. Contract value: A$34,500 annually on the Automation tier. ### The Oodie One of Australia's fastest-growing DTC brands. The introduction came from the same CX leader who brought us into IM8 Health in February — reinforcing the pattern of CX leaders carrying Keeyu between companies. That is product dependency driving organic distribution. ### Elliatt Fashion brand with multi-channel complexity across wholesale and DTC. Discovery confirmed fragmented fulfilment, reactive operations, and rising WISMO volume — a strong fit for Keeyu's automation tier. ### Okanui Australian surf and lifestyle brand, signed after a focused close process. Okanui brings click-and-collect complexity and warehouse operations that align directly with Keeyu's omnichannel tier. --- ## The Pattern: CX Leaders Carry Keeyu Between Companies This quarter confirmed a repeating motion. The Head of CX at EHP Labs moved to IM8 Health and made Keeyu a prerequisite. She then connected us directly to The Oodie. CX leaders are not just buying Keeyu — they are refusing to operate without it and bringing it wherever they go. That is the kind of product dependency that drives category leadership without paid acquisition. --- ## Product: Workflow Builder Shipped March's biggest product milestone was the **Workflow Builder** — a vibe-coded, AI-powered workflow engine that lets customers describe what they want in plain English and Keeyu builds the automation. Instead of configuring rules manually, a CX manager types: "When a delivery is running late, email the customer with the updated ETA and flag the order for the ops team." Keeyu's AI builds the entire workflow, connects it to the relevant systems, and deploys it. This unlocks self-serve expansion and dramatically reduces time-to-value for new customers. ### Other Product Progress - **Ask Keeyu** evolving from a query tool into an operational AI assistant, shifting from answering questions to taking action. - **V4 platform migration** underway across the customer base. - **50+ integrations** live across storefronts, ERPs, warehouses, carriers, and returns platforms. - **Product sessions** running regularly with EHP Labs, Decjuba, Tony Bianco, eShopping Group, and Budgy Smuggler — feeding real usage data back into the roadmap. --- ## Workflow Automation as Expansion Vector Customers who have activated automation — fraud workflows, proactive alerts, AI queries — report high stickiness and actively request more. This is emerging as the primary upsell path from base accounts. > "A great safeguard against canceling good customers" — Bronze Snake > "Ask Keeyu saves me at least an hour every morning" — Kivari > "We had the fraud workflow running in days. It just works" — Bronze Snake NRR reaching 108% is the early proof. As more customers adopt Automate and Omnichannel tiers, net expansion will accelerate. --- ## Go-To-Market Momentum **Pipeline:** 26 deals worth A$953K in active pipeline. Five deals converted to closed-won from February's A$1.3M pipeline, with new opportunities backfilling. **Active demos and discovery:** Brand Collective, Bec and Bridge, Nakedvice, Petal & Pup, The Somewhere Co, Sheike, Banded, Petzyo, Life Interiors, and DOTSHOP. **ACV expansion:** Average contract value has tripled from A$12K to A$35K since January, driven by the four-tier packaging and automation modules. The land-and-expand motion is working. **Sales motion maturing:** Our account executive is now running full sales cycles. Cold calling, gifting campaigns, and founder-led content continue to drive pipeline. Inbound via website and referrals is compounding. --- ## What's Ahead - **A$1M ARR by June 2026.** Given pipeline size, ACV trajectory, and close rate, this remains on track. - **Workflow Builder refinements.** 20-item improvement register from the first workshop session, focused on onboarding UX, build feedback, and test-vs-live execution controls. - **SOC 2 Type 1 certification.** Actively in progress as part of enterprise readiness. - **Automated onboarding.** Compressing go-live toward 24 hours to support the accelerating deal velocity. - **Helpdesk replacement architecture.** Moving from preventing tickets to owning the resolution layer entirely. The wedge is working. What comes next is the platform play. --- In three months, we tripled ACV, nearly tripled ARR, and signed brands that would have been aspirational targets a year ago. The compounding has started. — Jevon Le Roux, Tahir Rauf, Tracy Godtschalk --- # February 2026 ## CARR grew 77% in a single month to A$404K > **CARR grew 77% in a single month to A$404K, we signed David Beckham's IM8 Health as our first US customer, and we're tracking to A$1M ARR by June.** ## Who Is Keeyu Keeyu helps e-commerce brands prevent customer complaints before they happen. **The Problem:** One in five online orders breaks silently after checkout. Responsibility fragments across carriers, warehouses, payment providers, and returns platforms, and the only fix today is human labour chasing problems across disconnected systems. **The Solution:** Keeyu sits above the entire post-purchase stack and monitors every order in real time. When something breaks, Keeyu detects and resolves it across systems before the customer ever knows. **The Big Vision:** Ticket prevention is the wedge, helpdesk replacement is the expansion, and the post-purchase operating system is the endgame. Brands will run commerce on Shopify, messaging on Klaviyo, loyalty with Yotpo, **and everything after the buy button on Keeyu.** **Our Mission:** Eliminate "where is my order?" entirely. Helpdesk manages tickets. Keeyu prevents them. --- ## The Market Globally, A$75 billion is lost every year to teams manually chasing broken orders across fragmented systems. Behind that sits A$213 billion in silent post-purchase churn: customers who leave and never come back because their experience broke after checkout. Keeyu replaces that manual labour at a ratio of up to 1:10 while preventing the churn those employees were never able to stop. That ROI case is driving our pipeline, our ACV expansion, and our close rate. --- ## February Headline Metrics Since raising capital in July, the eight-person engineering team has shipped aggressively: nine new features across four product tiers. Customers now pay between A$18,000 and A$100,000 annually, with multiple A$50K plus deals in the final stages. --- ## The Ask We plan to raise in the US in the next 60–90 days. We have assembled a target list of 50 priority US VCs aligned with e-commerce infrastructure. If you have warm introductions to US-based VCs, please hit reply. I will share our target list where you can select who you are able to introduce us to. --- ## Marquee Win: David Beckham's IM8 Health Our largest contract to date (A$55,000) and our first ever US customer. The Head of CX at EHP Labs, one of our strongest customers, moved to lead CX at IM8 Health. She made it a prerequisite that Keeyu came with her. This was not a sale we ran. It was a customer who refused to operate without us. CX leaders are now carrying Keeyu between companies. That is the kind of product dependency that drives category leadership. --- ## Proof Point: EHP Labs **Before Keeyu:** 18 FTEs handling post-purchase, 15 minutes per ticket, A$820,000 per year in labour cost. Entirely reactive, always behind. **With Keeyu:** 8 FTEs, 5 minutes per ticket, A$455,000 saved per year. A 10:1 ROI. Issues caught in minutes, customers contacted before they know there is a problem. As their Head of CX put it: *"If Keeyu disappeared tomorrow, I wouldn't survive without it."* --- ## Product Launches Driving Expansion February was our biggest product month since launch. We shipped nine new features under Keeyu V4 and restructured the entire product into four commercial tiers. **What We Launched:** Delivery Tracker, Email Customers, Email Stakeholders, Run Actions, Workflow Hub, AI Automation, Ask Keeyu, Insights, and Billing. These cover everything from real-time shipment visibility and automated refunds to AI-powered workflow execution and plain-language operational Q&A. **How We Package It:** - **Base:** real-time order monitoring, issue detection, integrations, and quick actions. - **Insights:** Base plus fulfilment, carrier, and returns analytics, custom dashboards, and predictive analytics. - **Automate:** Insights plus Ask Keeyu, AI Workflows, pre-built templates, and autonomous resolution. - **Omnichannel:** Automate plus multi-brand management, ship-from-store, click and collect, and marketplace integrations. → **Product release:** [keeyurelease-0226.manus.space](https://keeyurelease-0226.manus.space/) → **Pricing and features:** [keeyupric-9nxzxxzn.manus.space](https://keeyupric-9nxzxxzn.manus.space/) --- ## Go-To-Market Momentum **February 2026:** 35 deals in pipeline. A$1.3 million in total pipeline value. **February 2025:** 1 deal in pipeline. A$18,000 in total pipeline value. Channel mix for deals entering the pipeline this calendar year: 59% cold calling and gifting, 18% referral, 12% cold outbound, 6% US cold caller, 5% organic. Average contract value (sales pipeline) has doubled from A$12,000 to A$24,000. The tiered packaging gives us a clear land-and-expand motion and is the primary driver behind pipeline growth. Our account executive is now on track to own the full sales cycle as we scale beyond founder-led sales, freeing up Jevon to focus on the USA entry mid-2026. Two years ago, "proactive post-purchase" was a concept we had to explain from scratch. That is no longer the case. Jevon has appeared on 8 podcasts in the last two months, we have driven over 500,000 LinkedIn impressions in the last six months, and hosts and panels are now seeking us out. That visibility is converting: CX and operations leaders are entering the pipeline because they have seen the model work, heard about it from peers, or encountered our content. --- ## What's Ahead - **A$1M ARR by May-June 2026.** Given pipeline size and close rate, we anticipate this within 90 days. - **NRR climbing to 117%.** As existing customers adopt new modules, net expansion will accelerate. - **SOC 2 Type 1 by May 2026.** Actively working towards certification as part of enterprise readiness. - **Automated onboarding and self-serve workflows.** Building a platform that automates customer onboarding and enables self-built workflows through vibe coding, reducing time-to-value and unlocking self-serve expansion. - **Mapping the helpdesk replacement.** Beginning to architect what a full helpdesk replacement looks like inside Keeyu. Ticket prevention is the wedge. Owning the resolution layer entirely is next. We entered 2026 with momentum. February proved that momentum is compounding. — [Jevon Le Roux](https://www.linkedin.com/in/jevonleroux/), [Tahir Rauf](https://www.linkedin.com/in/tahirrauf/), [Tracy Godtschalk](https://www.linkedin.com/in/tracy-godtschalk-834330292/) --- # December 2025 ## Year review: from dashboard to agent ## 2025 Year-In-Review: From Dashboard to AI Agent ### TL;DR We started 2025 as a visibility layer for operations teams. We finished the year as an AI Agent that resolves post-purchase issues before customers even notice. Over the past twelve months, Keeyu moved from surfacing problems to fixing them, growing Contracted ARR by **216%** from **A$71.9k to A$227.4k** while expanding our customer base from **8 to 19**, proving that retailers value prevention over management. During the year, we closed an oversubscribed **A$2.3M seed round**, signed category-defining customers including **Decjuba** and **Rebel Sport NZ**, and launched our AI Agent into production. Keeyu is no longer a place teams go to look at broken orders. It is where those problems get resolved. **The big play:** Keeyu moves beyond proactive prevention to owning post-purchase operations end to end. Keeyu becomes the system of record and execution for everything that happens after the buy button. In that world, e-comm retailers only need two systems: Shopify to sell and Keeyu to run everything after the buy button, replacing the 8–10 tools used today. --- ### The Year in One Line > We moved from monitoring post-purchase e-comm operations to fixing them, and tripled the revenue doing it. --- ### What We Set Out to Prove At the start of 2025, we were testing a simple idea: e-comm retailers would pay to prevent post-purchase problems, not just manage them. To validate that, we needed to prove three things: - **Product thesis:** Keeyu could evolve from a single-view dashboard into an agentic system that resolves issues through automated workflows. - **Market fit:** Mid-market retailers were underserved by helpdesks and willing to adopt software built around prevention. - **Commercial viability:** Moving from visibility to automation would increase ACV and retention. --- ### What Actually Happened The prevention thesis held. Once teams experienced proactive resolution, they did not want to go back. ACV increased **36%**, and retention across mid-market customers held at **100%**. Customer quality improved. We signed and expanded with brands including **Decjuba, Muscle Republic, Tony Bianco, Clutch Glue, Bronze Snake, Kivari, and Chemist Direct**, confirming the mid-market as our ICP. We made a deliberate pivot away from low-touch small business motions and focused entirely on mid-market customers where automation is mission-critical. The AI Agent narrative shortened sales cycles materially. Customers were clear. They wanted ownership of the problem, not another dashboard. --- ### Metrics TL;DR (Year-over-Year) | Metric | Nov '24 | Nov '25 | Change | % Growth | | --- | --- | --- | --- | --- | | Contracted ARR | A$71,904 | A$227,400 | +A$155,496 | +216% | | ACV | A$8,788 | A$11,968 | +A$3,180 | +36% | | Contracted Customers | 8 | 19 | +11 | +137% | | **Retention** | **100%** | **100%** | Stable | — | --- ### Product Progress - **From Core to AI Agent:** Shipped Keeyu V3 and launched the **AI Agent** into production with customers including **Budgy Smuggler** and **EHP Labs**. - **Focus over breadth:** Deprioritised Keeyu Lite to concentrate engineering on high-value agentic workflows. - **Integrations as leverage:** Expanded to **45+ live integrations**, including a critical unlock with **AP21 (ERP)**. --- ### Go-To-Market Learnings - Problem-first messaging consistently outperformed feature-led pitches. - The strongest buyers were CX and operations leaders with recurring post-purchase failures. - Outbound became repeatable once ICP and narrative stabilised. - Founder-led content began driving inbound late in the year. - Partnerships and referrals surfaced high-quality pipeline. --- ### Category Progress Post-purchase operations moved from being vague and conflated with tracking tools to a clearly defined operating model focused on prevention. The narrative shifted from seeing issues to stopping complaints from happening. Customers adopted this model in practice. --- ### Quarter-by-Quarter Breakdown #### Q1 2025 (Dec '24 – Feb '25) - ARR reached **A$99.5k** through strategic upsells. - Rebel Sport NZ converted from pilot to paid. - Shifted focus from centralised visibility to AI automation. #### Q2 2025 (Mar '25 – May '25) - Seed round opened. - AI Agent entered MVP with EHP Labs. - Focused on capital raise to unlock AI scale. #### Q3 2025 (Jun '25 – Aug '25) - Closed **A$2.3M seed round** led by Rampersand. - ARR grew to **A$159k**. - Signed **Decjuba** and expanded eShopping Group. - Scaled engineering and GTM capacity. #### Q4 2025 (Sep '25 – Nov '25) - Strongest quarter of the year. - Contracted ARR reached **A$227k**. - Gross margin reached **65%**. - Retention held at **100%**. - AI Agent moved from beta to **live production**. - First inbound customer closed. - Entered 2026 with V4 queued and a functioning GTM engine. --- ### Pipeline, Product, and Marketing Position at Year End We are walking into January with momentum already built. This is the starting position for Q1 2026. - **29 qualified opportunities** worth **A$793K ARR**, already in motion across prospecting, discovery, demos, and closing. - Strategic accounts include **Mecca, Aje, Woolworths Marketplace, and Koala**, sourced through referrals, inbound, and outbound. - The **AI Agent is live and learning**, with production workflows running. - **V4 is queued for release**, with product, messaging, and GTM aligned. - The GTM engine is loaded, with outbound, inbound, and content programs ready to run from week one. We are not starting the year from zero. We are starting in execution mode. --- ### 2026 Vision Keeyu is moving from reducing helpdesk load to removing the need for a helpdesk entirely. The work that matters in commerce sits between systems, not inside them. That orchestration layer is where Keeyu operates. The path forward is clear: 1. Replace reactive support. 2. Replace the helpdesk platform. 3. Replace the fragmented post-purchase stack. 4. Become the operating system for everything after the buy button. --- ### Summary 2025 was the year Keeyu became real. We moved from a useful tool to a system customers rely on to keep operations running. We rebuilt the product around AI Agents, sharpened the category, tripled revenue, and raised the capital to scale. Reactive post-purchase operations are breaking under their own weight. We are building what replaces them. 2026 is about execution. --- # November 2025 ## Revenue up, retention holds strong ## Executive Summary November delivered another strong month for Keeyu. Contracted ARR grew to A$227K, supported by 19 mid-market customers and 100% retention. Gross margin reached 65 percent and ACV stepped up to A$11,968. Our pipeline expanded to A$793K ARR, supported by the first ever inbound customer through Keeyu.com. Engineering velocity continues to increase as we prepare the V4 launch for January. Marketing and PR drove record distribution with coverage across 11 publications and three podcast recordings. The next 60 days focus on controlled execution: onboarding one new customer in December, one in January, activating a 10k-contact GTM engine, and shipping V4 in time for the February category launch. --- ## 1. TLDR - ARR up 38 percent month on month to **A$227K**. - **19 mid-market customers** and **27 brands**, all retained. - **9 customers added since July**, still at 100 percent retention. - ACV up to **A$11,968**. - **AI Agent (V2)** live with Budgy Smuggler and EHP Labs. - **V4** now in build for January. - **45 integrations** complete and expanding across BigCommerce and Magento. - Best month of GTM momentum to date. - Significant PR lift across 11 publications and 3 podcasts. --- ## 2. Financial Performance ### Revenue - **Contracted ARR:** A$227.4K (up from A$206.4K in October and A$123K in June). - **ACV:** A$11,968 (up from A$11.7K in September). - **Customer count:** 19 mid-market customers. ### Gross Margin - **GM for November:** 65 percent. - Improvement driven by scale of fixed platform costs and growing automation. ### Retention - **100 percent customer retention** since launch. --- ## 3. Commercial Performance ### New Customer Wins - 1 new mid-market customer in November: **Pharmacy Online**. - First pure inbound lead through Keeyu.com. - Sales cycle completed in **10 working days**. ### Customer Insight Across wins in Pharmacy Online, Muscle Republic, Tony Bianco, and Kivari, we consistently saw: - Fragmented fulfilment, CX, payments, and delivery systems. - Reactive operations and constant WISMO firefighting. - Keeyu fixed this through real-time detection and automated resolution. - Value chosen: fewer tickets, faster resolution, and ability to scale without adding headcount. --- ## 4. Pipeline Overview **Total qualified pipeline:** **A$793K ARR** across **29 accounts**. Breakdown: - **Prospecting:** 20 accounts / A$336K ARR - **Discovery booked:** 11 accounts / A$317K ARR - **Demos underway:** 4 accounts / A$69K ARR - **Closing:** 4 accounts / A$71K ARR **Closing expectations:** - 1 deal in December. - 1 deal in January. - Expected FY end ARR: **~A$240K**, increasing to **~A$280K** with Jan price uplift. **Strategic pipeline highlights:** - **Mecca** (referral). - **Aje** (referral). - **Koala** (inbound via Add to Cart). ### 2026 Pipeline Visibility - 5,000 contacts entering the GTM engine between November and January. - 1,263 ANZ brands identified (>A$148m market opportunity). - Full email, LinkedIn, and cold-calling sequences begin week of **5 January**. - Holiday slowdown noted. Expect re-activation post-BFCM. --- ## 5. GTM Engine The outbound engine is now fully operational and structured for scale. ### System Setup - **Tools:** Storeleads, Freckle, Lusha, Instantly, HeyReach, SendSpark, JustCall, Attio - **Channels:** Email sequencing, LinkedIn sequencing, and parallel call blocks. - **Call target:** 100 dials per day across the team. ### SDR Ramp - New SDR began in November. - Booked **4 discovery meetings** in the first month. ### Outbound Experiments - Penfolds Gifting Campaign (September): 10 discovery calls, 3 converted. - Penfolds round two scheduled for February. - USA prospecting trial underway. Considering a dedicated cold-calling service. ### Inbound Signal - First Keeyu.com inbound conversion completed in November. - Validates broader awareness and content influence. --- ## 6. Product and Engineering Engineering velocity remains high. Two teams across Sydney and Pakistan deliver **18 hours of daily combined output**. ### Platform and Integrations - **V3 platform** remains fully adopted across customers. - **45 integrations** complete (5 added in November). - BigCommerce and Magento onboarding underway, increasing ICP coverage. ### AI Agent - **V2 AI Agent** live with Budgy Smuggler and EHP Labs. - Learning phase underway to prepare rollout to all 20 customers. - Goal: all customers on **five workflows** by end of January. ### V4 Launch (Internal Jan, Public Feb) Includes: - Agentic workflows. - Ask Keeyu (tentative). - Insights (confirmed). - B2B (tentative, likely post-Feb). ### Positioning The V4 release marks the shift from workflow automation across the entire post-purchase lifecycle. --- ## 7. Marketing, PR, and Brand ### Media Coverage Keeyu was featured across **11 publications**, including Forbes, SmartCompany, Capital Brief, Business News Australia, and Startup Daily. Coverage strengthened our narrative around proactive post-purchase operations and AI-driven automation. ### Podcasts Recorded three major episodes: Founders in Motion, TWISTA (Marc Pesce), Add to Cart (Nathan Bush). **Add to Cart** is our most valuable channel. Reaches 10k to 15k e-comm operators per episode. Directly contributed to Koala entering the pipeline. ### LinkedIn Performance — November - 20 posts. - ~40k impressions total. - ~2k average per post. - Fundraise announcement reached **9k+** people. - High engagement across category content. ### Playbook Release - 50-page playbook on Post-Purchase Ops as the New Loyalty Program is complete. - Soft release to **3k prospects in December**. - Full public launch in January. - Will run as **18 LinkedIn posts** over seven weeks. ### February Launch Major LinkedIn campaign coordinated with V4 announcement, Penfolds Gifting Round Two, Playbook, and GTM expansion. --- ## 8. Strategic Outlook (Dec–Jan) ### Commercial - Close 1 new customer in December. - Close 1 new customer in January. - Implement new pricing to lift ACV. - Re-activate pipeline post-BFCM. - Target 100 outbound dials per day. ### Product - Complete V4 internal launch in January. - Roll AI Agent workflows to all customers. - Continue integration expansion. ### GTM - Launch January outbound wave to 1,263 ANZ brands. - Prepare for February category launch campaign. - Continue refining the SDR workflow and objection handling. - Drive more inbound motion through content, PR, and podcasts. --- ## 9. Risks and Focus Areas ### Execution Risks - Delivering V4 on time in January. - Scaling multi-workflow automation across all customers. - Managing engineering load. ### Market Risks - Limited contactability during November to early January. - ANZ macro softness. ### Operational Risks - Integration dependencies. - Onboarding load with expanding customer base. --- ## Closing November was a month of clear momentum. ARR grew, retention stayed perfect, ACV increased, inbound began, and our presence across PR and podcasts strengthened the brand across the region. The next two months are about strong finish, tight delivery, and setting the foundation for scale in 2026. --- # October 2025 ## Strongest month, customers expand quickly ### TL;DR October marked our strongest month for Keeyu, with continued customer growth, accelerating revenue, and compounding GTM momentum. - ARR up 38% MoM to A$227K - Four new mid-market customers signed - Now supporting 27 brands across 19 mid-market customers - 9 new customers since July, all with 100% retention - AI Agent (V2) live with Budgy Smuggler and EHP Labs - V3 platform fully adopted across the customer base - Early signs of PMF with first inbound via website converting in 10 days - 45 integrations now live (up from 40 in September) --- ### Ask Our **fundraising announcement posts** went live this morning and this is where your support matters most. **ACTION:** To help amplify visibility and reach, please: - Click through and engage directly on the LinkedIn posts from Jevon Le Roux, Tahir Rauf, Tracy Godtschalk, and the Keeyu Company Page. - Best practice: like and comment (avoid sharing, as it limits algorithmic reach). - The earlier the engagement, the better the reach. We're also extending the PR campaign through November and December, with more media opportunities in *Overnight Success VC* and other retail, startup, and tech publications to follow. --- ### About Keeyu AI-powered platform for **proactive post-purchase e-comm operations**, built by retailers who lived the pain and are now preventing complaints before they happen. Keeyu cuts customer complaints by **60–90%** and lifts profit by **1.5 points per order** — pure margin gain. E-commerce systems don't talk to each other. Brands only realise something's wrong when customers complain, costing billions in lost loyalty and service costs. Keeyu connects every system — storefront, payment, fulfilment, delivery, and returns — and its AI fixes issues before they ever reach the shopper. --- ### Metrics (as of 31 October) - **Contracted ARR:** A$227K (up from A$164K in Sep, A$156K in Aug, A$147K in Jul, A$123K in Jun) - **Mid-Market Customers:** 19 (up from 15 in Sept, +9 since Jul) - **Average ACV:** A$11.9K (up from A$11.7K in Sept) - **Customer Retention:** 100% (no churn) --- ### Momentum Execution and sales velocity continue to accelerate. ARR rose 38% month on month to A$227K, with four new mid-market customers: Muscle Republic, Kivari, Tony Bianco, and Pharmacy Online. We're aiming to close three more deals worth A$44K ARR before year end, with a strong A$603K pipeline for early 2026 and a repeatable outbound system now in motion. Sales traditionally slow between November and January as retailers focus on trading through BFCM, the holiday season, and Boxing Day. Despite that, our outbound motion remains active and inbound momentum is starting to compound. In October, we signed our first organic inbound via LinkedIn content, Pharmacy Online, who booked a demo directly through our website and converted in under 10 working days. It also marked our first customer in the pharmacy vertical. > "Keeyu is an absolute game changer. It identifies issues before customers even notice them, allowing us to stay ahead and deliver the best possible service. In one snapshot, it can uncover insights that would take multiple full time team members a full day to produce. It's become a critical part of our operations." > — Annabel Hay, Founder & CEO, Clutch Glue (Blackbird backed) --- ### Key Learning – From the Recent Sales Process Across Pharmacy Online, Tony Bianco, Muscle Republic, and Kivari, we consistently saw the same pattern. Teams were operating reactively, with no unified visibility across fulfilment, CX, and payments. That fragmentation created constant "Where is my order?" firefighting and rising service costs as order volumes scaled. Keeyu fixed that by providing real time detection and automated resolution across the entire stack, turning reactive workflows into proactive operations. Customers signed because it meant fewer tickets, faster resolutions, and the ability to scale without adding headcount. --- ### Team & Ops Our lineup keeps growing and every person here brings something special. [Louise Linderoth](https://www.linkedin.com/in/louise-linderoth/) drives our outbound motion, while **Gabriel Krimotat** supports onboarding and customer success. On the engineering and AI side, **Zeeshan Sultan** leads data and AI, **Tarique Hussain** builds our first generation of AI workflows and the Keeyu Agent, and **Sarmaad Amin** designs scalable integrations that connect our ecosystem. **Brodan Suffern** continues to ship new features weekly. From our Pakistan team, **Waleed Nazar**, **Saeed Akram**, **Muhammad Tayyab**, and **Ali Rehman** keep the platform stable, secure, and evolving every week. No new hires are planned until the next raise. The focus remains on building, shipping, and selling. --- ### Marketing & PR Our PR campaign launched this week with *Overnight Success VC*, kicking off a broader push into founder stories, customer case studies, and the category of Proactive E-commerce Operations. A major LinkedIn campaign will run in February alongside our next product release. We'll also repeat the Penfolds gifting campaign, which delivered 10 discovery calls and 3 conversions in September. --- ### Closing It's been four months since we closed the round, and the growth curve is steepening. Nine new customers, nearly doubled ARR, new verticals opened, and the AI Agent now live in production. The next few months are about consistency, closing the year strong, shipping the January release, and setting the foundation for scale in 2026. --- # September 2025 ## Quarterly growth, product milestones shipped ### TL;DR Our strongest quarter yet — 50% customer growth, major product milestones shipped, and a repeatable GTM motion taking shape. - ARR up 33% to **A$164K**, with 15 customers across 24 brands - 8 deals in closing worth **A$132K ARR** and **A$432K pipeline** in play - 5 new customers this quarter (from 10 → 15) - AI Agent Beta launched with Budgy Smuggler & EHP Labs - New V3 Platform + website live, 100% customer adoption - 40+ integrations completed, including AP21 - Early signs of PMF through inbound, referrals, and repeatable GTM --- ### Metrics (as of 30 September) - **Contracted ARR:** A$164K (up from A$156K in August, A$147K in July, A$123K in June) - **Customers:** 15 customers, 24 brands (up from 10 in June) - **Average ACV:** A$11.7K (projected A$12.9K by December) - **Customer Churn:** 0% --- ### Ask 1. **Warm customer intros** — Targeting mid-market DTC brands on Shopify with 50K–1m+ annual orders. Ideal prospects: *The Oodie, Honey Birdette, Harvey Norman, JB Hi-Fi, Lovisa, Kathmandu, Strandbags, Universal Stores, HiSmile, Who Gives a Crap, Pet Circle, and Koala.* 2. **Media opportunities** — Intros to e-commerce or tech podcasts and startup PR channels. 3. **PR campaign amplification** — Our next PR campaign launches this month to showcase how Keeyu is redefining proactive e-commerce operations. 4. **LinkedIn support** — Follow and engage with our founder-led content from Jevon Le Roux, Tahir Rauf, Tracy Godtschalk, and the Keeyu Company Page. --- ### Momentum Execution and sales velocity continue to accelerate. We're closing 8 deals worth **A$132K ARR**, with a healthy **A$432K pipeline** and a repeatable outbound system now in motion. Referral activity, inbound demos, and customer advocacy are building early signs of product–market fit. The team shipped at pace this quarter — launching the new V3 platform, delivering a complete UX/UI overhaul, and preparing the AI Agent Beta release. > "Keeyu is an absolute game-changer for FMCG businesses. It identifies issues before customers even notice them, allowing us to stay ahead and deliver the best possible service." — *Annabel Hey, Clutch Glue* > "This is the biggest pain point for us — all the admin and tedious parts of CX that no one wants to do but need doing. The dashboard is awesome, having everything in one place." — *Rachel Dougherty, CX Manager, Muscle Republic* --- ### Product & Tech - **V3 Platform** launched with full customer adoption - **AI Agent Beta (V2)** launching with Budgy Smuggler & EHP Labs (5 workflows) - **AP21 integration** complete, unlocking enterprise retail access - **40+ integrations** now active (Shopify, NetSuite, returns, carriers) - **Coming H1 2026:** B2B (Platform), Agent V3 (agentic coordination), *Keesights* (Analytics) --- ### Team & Ops Our team has grown this quarter as we've built the capability to scale. We've added **six new engineers**, expanding our depth across AI, data science, integrations, and front-end development. On the commercial side, we brought on a **Sales Development Representative** to accelerate outbound momentum and a **Customer Support Specialist** to strengthen post-launch delivery. The result is a stable, well-rounded organisation with clear accountability across product, engineering, and go-to-market functions. --- ### Marketing & PR - **New website** live — strong feedback from industry peers. - **PR:** SmartCompany feature with Decjuba live — [Read here](https://www.smartcompany.com.au/retail/keeyu-decjuba-ai-customer-complaints-platform-startup/) - **SXSW Sydney:** Keeyu pitched at 2025 finals in *Innovation in Retail & Commerce* - **Next:** Full PR campaign with Narrative Communications rolling out (Oct–Dec) --- ### Partnerships - **AP21 integration** complete (access to leading Aussie retailers) - **Searchspring** & **ProfitPeak** events confirmed for Feb 2026 - **Humii** generating warm intros (Baby Bunting) - **Marketplacer (Briscoe NZ)** went live in Q1 --- ### Closing Q1 marked the shift from build to scale. The product is live, customers are advocating, and the GTM engine is gaining rhythm. Momentum is real, execution is tight, and Keeyu's vertical AI Agent continues to strengthen its moat across 40+ integrations and agentic workflows. The next quarter is about launching the Agent Beta (v2), converting pipeline to revenue, and cementing our category leadership in proactive e-commerce operations. --- # August 2025 ## Execution motion, pipeline gains strength ## TL;DR - Contracted ARR: A$159K across 14 customers / 22 brands - Billing ARR: A$139K across 12 paying customers (ACV A$11.5K) - AI Agent MVP, UX/UI overhaul, and website relaunch all on track for October - Pipeline: 45+ active deals, 6 closings worth A$84K, strong discovery flow --- ## Metrics (as of 31 Aug) - **Contracted ARR:** A$159K (up from A$123K in June) - **Billing ARR:** A$139K (up from A$103K) - **Contracted Customers:** 14 (22 brands) - **Billing Customers:** 12 - **Average ACV (billing):** A$11.5K - **Customer Churn:** Zero --- ## Two Month Post-Raise — Execution in Motion Since closing the round early in July, we've filled all critical hires across engineering, GTM, and customer success. --- ## GTM Progress & Pipeline - **Activities:** 450 emails/week, 200 LinkedIn, 100 cold calls (time constrained), gifting drove 15 discoveries, seven warm intros from Clutch, gelato cart booked with AJE. - **Pipeline (46 active deals):** - Won: 4 (A$35k) - Closing: 5 (A$84K) - Demo: 1 (A$18k) - Discovery: 13 (A$265K) - Qualified: 7 (A$126k) - Prospecting: 16 - **Conversion:** Warm intros + gifting converting best. LinkedIn slow to start, but inbound showing green shoots. Cold calling limited by time. - **Goal:** Double base to 20 paying customers by Dec. We're currently at 12 paying, with 2–4 expected to close in Sept. Pipeline suggests 22–28 active deals — enough to hit 20 by year end. - **Enterprise:** Discovery with Temple & Webster, demo with LSKD. --- ## Product & AI Agent - **MVP:** 3 agents, 5–6 workflows in build, launch still set for early October. - **Platform:** New UI, admin, and workflow engine in dev, UX/UI design complete. - **Tech focus (Tahir):** Onboardings, integrations, reducing debt, boosting security. - **Customer ops (Tracy highlights):** Onboarding Decjuba, Bronze Snake, and Chief Nutrition; integration mapping; returns visibility; product feedback loops. --- ## Team & Org - **Hires:** Team filled in July, reviewing offshore CS role for onshore. SDR support for ANZ being assessed. - **Changes:** Fired PH prospect researcher (replaced in PK), fired GTM engineer (not replaced), fired offshore CS specialist (under review). All tech hires are performing. Amber flag with marketing hire, monitoring closely. --- ## Highlights (Aug) 1. Onboarded 4 new customers and rebuilt pipeline. 2. Accepted into SXSW Sydney Pitch finals. 3. Momentum on product and website build. --- ## Next 30–60 Days - **Revenue:** 6 deals worth A$84K in closing (3 solid, 1 maybe, 1 pause, 1 likely lost). - **Pipeline:** 14 in discovery/demo worth A$265K. - **Product:** Ship new UI and launch Agent MVP early Oct. - **Marketing/PR:** SXSW pitch finals mid-Oct, website relaunch, PR push, activations with top 10 brands (gelato cart Nov/Dec). - **Team:** Monitor GTM/marketing performance, potential SDR hire. --- # July 2025 ## Post-raise staffing, ARR surges ahead ## TL;DR We're one month post-raise, fully staffed in critical roles, and executing hard. - Contracted ARR now A$159K (up from A$123K in June) - 4 new customers signed this month, 22 brands signed in total - Onboarding in progress for 4 customers, 2 more in development - AI Agent MVP on track for early October launch - UX/UI overhaul complete, dev build underway — launch early October - Website redesign launching late September - GTM pipeline rebuilt and scaling outbound - Cash on hand: A$2.0M, runway on track --- ## Ask 1. **Warm customer intros** — Targeting mid-market DTC brands on Shopify, with 50K–500K+ annual orders and high helpdesk ticket volume. Ideal prospects: LSKD, The Oodie, Kathmandu, Strandbags, Universal Stores, Hi Smile, Honey Birdette, JB Hi-Fi, and Lovisa. 2. **LinkedIn support** — Connect with us and engage with our founder-led content from Jevon Le Roux, Tahir Rauf, Tracy Godtschalk, and the Keeyu Company Page. --- ## Metrics (as of 31 July) - Contracted ARR: A$159K (up from A$123K in June) - Billing ARR: A$103K (up from A$73K) - Contracted Customers: 14 - Billing Customers: 8 - Onboarding: 4 - In Development: 2 - Brands Signed: 22 - Average ACV: A$11,186 (down from A$12,120) - Customer Churn: Zero - **Cash on hand:** A$1.99M (up from A$1.17M in June) --- ## One Month Post-Raise — Execution in Motion Since closing the round in June, we've filled all critical hires across engineering, GTM, and customer success. - Tech team now 4 strong with senior onshore talent. - Offshore GTM and CX specialists in place to keep the focus on selling and onboarding. --- ## GTM Progress & Pipeline - Outbound email live at scale, LinkedIn prospecting active across 4 campaigns, cold calling begins next week. - Prospecting 872 leads; adding ~250–500 new per week. - 5–10 leads/week progressing to qualified. - **Pipeline:** - Closing: A$43K (3 deals) - Discovery: A$66K (4 deals) - Leads: A$84K (5 deals — discovery being booked) - If we close all 3 deals in the closing stage, July ARR will 2x month-on-month to ~A$205K. --- ## AI Agent MVP — On Track for October - 3 agents with 6 workflows in build (payment holds, stockouts, shipping issues, and more). - Beta customer launch planned for first week of October. - Supporting platform improvements: new UI, updated admin portal, and workflow engine upgrades in development following Refract design phase. --- ## Integrations - AP21 integration built and fully live, opening access to the best medium-to-large retailers in Australia. --- ## Closing We're out of fundraising mode and deep in execution. The next 3–6 months are about delivering the agent, scaling GTM, and converting motion into revenue. The foundation is in place, the onboarding bottleneck is behind us, and the team is built to deliver. --- # June 2025 ## Funding closed, revenue accelerates rapidly ## TL;DR We closed the round. Now it's time to build and sell. - A$2.3M pre-seed closed (Rampersand led) - Contracted ARR now A$123K (5.5x in 8 months) - Decjuba signed at A$24K ACV — our largest yet - 18 brands across 10 customers - Onboarding motion proven: 8 brands in 10 days - Agent MVP launches October with 3 customers - Team expanding across AI, GTM, and offshore - Founder-led outbound now underway --- ## Metrics (as of 30 June) - **Contracted ARR:** A$123K (up from A$99.2K in May) - **Contracted Customers:** 10 (+1) --- ## Round closed. Now we build. In June, we completed our A$2.3M pre-seed round. Rampersand led the raise, with support from Archangel, Empress Capital, Startmate, Exhort Ventures, Sydney and Southern Angels, and a group of strategic angel investors. The capital is in, and our focus is clear: build the platform, deliver "Fix with Kai" the agent, and scale customer acquisition. --- ## ARR up. Onboarding accelerated. Decjuba signed. ARR reached A$123K with Decjuba signing on at A$24K ACV. We now support 10 customers across 18 brands. Still no churn. A big ops win: eShopping Group was onboarded in 10 working days across 8 brands. We've now proven we can onboard 2–4 customers per week. --- ## Agent MVP in build. October launch. "Fix with Kai" is being built with 6 core workflows — payment holds, stockouts, shipping issues, and more. We aim to launch the MVP in October. Major upgrades to the platform UI, admin tools, and workflow engine are also underway to support agent automation. --- ## GTM reset. Sales-led and founder-driven. We've made a clean shift to a sales-led GTM motion. We're targeting mid-market DTC brands (A$18K–36K ACV) and building a repeatable outbound system. Recent hires include a Senior Data Scientist and AI Engineer. We're currently hiring: another AI Engineer, Marketing & Content Specialist, and two offshore roles in support and operations. --- ## Closing We're out of fundraising mode and deep in execution. The next 3–6 months are about building the agent, scaling GTM, and converting motion into revenue. The foundation is in place. The onboarding bottleneck is behind us. --- ## Team - **Jevon Le Roux** — ex-CEO P.E Nation, ex-MD SurfStitch - **Tahir Rauf** — ex-CTO P.E Nation, Woolworths, Mastercard - **Tracy Godtschalk** — ex-CXO P.E Nation, APG&CO We're seasoned e-commerce retailers and customer support leaders who built an internal system at a past business that worked. Keeyu is that system. Rebuilt as a product and taken to market. Built by retailers, for retailers. --- # January 2025 ## Momentum accelerates, AI underway **Transforming E-commerce Operations** Keeyu's momentum is accelerating. Contracted ARR is **up 41%**, billing ARR is **up 132%**, and existing customers are paying **65% more**. New contracts have expanded Keeyu's footprint to **16 brands**, with [Briscoe/Rebel Sport](https://www.briscoegroup.co.nz/) moving from pilot to paid and [eShopping Group](https://eshoppinggroup.com.au/) signing on at **A$24k ARR** — our largest single contract to date. With our [Shopify app](https://www.keeyu.com/lite-pricing) launching mid-February and our **AI Agent** in development with [EHP Labs](https://ehplabs.com.au/), we are moving from a **centralised platform** to **automating issue resolution workflows to save time and reduce costs.** --- **Phase 1: Keeyu Core (complete)** is a centralised platform that integrates data from all systems managing the e-commerce order journey. It provides a single view of operations, helping teams track orders, spot issues, and manually resolve problems across fulfilment, payments, delivery and returns. **Phase 2: Keeyu Kopilot (underway)** is a vertically integrated AI Agent for e-commerce operations teams, automating issue resolution workflows to save time and reduce costs. E-commerce operations teams waste time fixing problems manually, making it hard to scale without increasing headcount. Keeyu's AI detects and resolves operational issues before they impact customers, reducing manual work, lowering costs, and saving time. By centralising data and automating workflows across the entire order journey — from payment to delivery and returns — Keeyu helps brands get their customers what they want, on time, drama-free. --- **Explanation of Keeyu's Product Offerings** - **Keeyu Core:** A centralised platform for e-commerce operations, providing real-time visibility of issues that helps users resolve problems manually. Medium sized. - **Keeyu Kopilot:** AI Agent for e-commerce operations teams, automating issue resolution to save time and reduce costs. Enterprise level. - **Keeyu Lite:** A streamlined app for Shopify merchants, offering simplified order visibility for small-sized businesses. Repeatable deployable. --- **Key Metrics** - **Contracted ARR:** A$99,500 (+41%) - **Billing ARR:** A$39,550 (+132%) - **Paying Customers:** 4 (+1) - **Average Contract Value:** A$12,438 (+42%) - **Contracted Customers:** 8 (+1) - **Contracted Brands:** 16 (+8) - **Customer Churn:** None - **Team Headcount:** 3 (flat) - **Runway:** May-June 2025 - **Monthly Burn:** A$57k (flat) --- **Customer Wins** - **65% Revenue Growth:** Existing customers (Budgy Smuggler, Helly Hansen, and EHP Labs) now pay 65% more, reflecting the value of Keeyu. - **From Pilot to Paid:** Briscoe/Rebel Sport NZ transitioned to a paid customer. - **New Customers Signed:** eShopping Group committed with eight brands at A$24k ARR. - **Pilot Progress:** Camilla commenced a 30-day pilot. - **Waitlist:** Two customers (2XU, Who is Elijah) remain waitlisted with A$18k ARR at risk due to technical challenges. --- **Product Achievements** - **AI Agent Development:** Work began with EHP Labs to build an MVP focused on automating out-of-stock and fraud/payment workflows. - **Keeyu Lite:** Shopify app ready to launch mid-February, unlocking a new growth channel. --- **Goals for 2025 – Status Update** - **Upsell Existing Customers:** Completed in January; 65% increase in billing ARR. - **Convert Pilots to Paid:** One completed in January (Briscoe), one (Camilla) targeted for February. - **Shopify App:** Scheduled for February launch with a marketing push. - **Onboard Waitlisted Customers:** Ongoing; technical issues delaying A$18k ARR conversion. - **Build AI Agent MVP:** First delivery targeted for late February/early March. - **Payment for AI Agent:** Pending agreements with three pilot customers. - **Develop Waitlist:** Work started on structuring the funnel and waitlist growth. - **Sign Up More Customers:** Expanded outreach and demo bookings in progress. - **Boost Average ARR:** From A$12k to A$24k with strategic upsells and AI Agent in motion. - **Reach A$250k Contracted ARR:** Aiming for June milestone through upsell existing customers with AI Agent, Shopify app, and new Core sign-ups. --- **Challenges** - **Runway Pressure:** Funds sustain operations until May-June 2025; capital raise required by Q2. - **Technical Hurdles:** Resolving issues with waitlisted customers to secure A$18k ARR. --- **Help Needed** - Expertise in **performance marketing** for Shopify App launch. - Connections to enterprise leads for **Keeyu Kopilot**. --- ## Team - [Jevon Le Roux](https://www.linkedin.com/in/jevonleroux/) — ex-CEO P.E Nation, ex-MD SurfStitch - [Tahir Rauf](https://www.linkedin.com/in/tahirrauf/) — ex-CTO P.E Nation, Woolworths, Mastercard - [Tracy Godtschalk](https://www.linkedin.com/in/tracy-godtschalk-834330292/) — ex-CXO P.E Nation, APG&CO We're seasoned e-commerce retailers and customer support champions who developed an in-house system at a past business that delivered results. This culminated in Keeyu, which was built by retailers for retailers.